There's a new book on email coming and it’s written by two of our friends who really believe in good emails:
Ashley Budd, Director of Advancement Marketing at Cornell University and also a speaker at last year's HE Connect 22
Dayana Kibilds, Strategist at Ologie
They have seen what a good email program can do. But, unfortunately, they are also reminded daily what a terrible experience combing through your email inbox can be.
Powerful email programs can get people to do stuff–for better or worse. And lucky for them, they get to see email do good every day.
In a member's call back in the summer, we heard more about the emerging book, while the authors shared some of their key insights. We also looked at bad emails and most importantly, supported them on their new writing journey.
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