The web has a new audience: machines.

AI agents, search assistants, summarisers and retrieval systems are already reading, interpreting and re-presenting what organisations publish. Sometimes they get it right. Sometimes they guess. And when they guess badly, the wrong answer may still carry your brand.

In this member call, we’ll explore Machine Experience — MX — and what it means to design digital content and platforms so machines can read, trust and act on them reliably. The session draws on Tom Cranstoun’s new book….