Have you also asked your favourite AI assistant for travel advice?
I did. I asked mine a simple thing: get me from Rovinj to Malaga on 16 June.
The answer was completely wrong.
It gave me a ferry that did not run on that date, a bus to the wrong airport, and a flight from an airport that the bus did not serve. The timings overlapped. The whole thing read like an itinerary. None of it would get me to Spain.
Read moreThe web has a new audience: machines.
AI agents, search assistants, summarisers and retrieval systems are already reading, interpreting and re-presenting what organisations publish. Sometimes they get it right. Sometimes they guess. And when they guess badly, the wrong answer may still carry your brand.
In this member call, we’ll explore Machine Experience — MX — and what it means to design digital content and platforms so machines can read, trust and act on them reliably. The session draws on Tom Cranstoun’s new book….
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