The traffic collapse is real. Around 800 million weekly users of ChatGPT are already changing how people search, alongside growing audiences for Gemini, Perplexity and other AI services. With more than half of all searches now ending without a click, some organisations are experiencing traffic losses of up to 90%.
These are no longer edge cases or future warnings. Over the past year, AI-generated answers have started to satisfy user intent before visitors ever reach a website, fundamentally changing how visibility, authority and value are created online.
In last week’s end-of-year member’s call, we explored what this shift really means in practice with Jörg Schäffer, a Hamburg-based product marketing leader with more than a decade of experience working at the intersection of content platforms, search and digital commerce
Read moreAs someone who has witnessed the evolution of programming languages over five decades, I've noticed an interesting parallel:
Writing prompts for AI is remarkably similar to traditional programming. The only real difference is the syntax we use to express our intentions.
Let me take you on a journey through time.
Read moreWe all work to live. But we feel most alive at work, when we are doing something that seems valuable.
In today’s rapidly evolving digital landscape, artificial intelligence (AI) is redefining the very essence of work. Beyond just automation and efficiency, AI holds the promise of making our work more meaningful—but it also poses significant risks.
Richard Harbridge, Chief Technology Officer and Microsoft 365 MVP at Toronto-based Microsoft partner 2toLead, joined a recent members' call, where he unpacked how AI can both enhance and challenge the value of our work.
We delved into the double-edged nature of AI adoption, exploring how it can amplify our skills, foster innovation, and drive deeper connections in the workplace. But with these opportunities come real concerns: AI’s potential to devalue human expertise, disrupt roles, and reshape what we consider valuable in our professional lives.
Richard guided us through the complexities of AI change management, offering insights into how organisations can align AI investments with employee-centric goals to create a harmonious coexistence between technology and employee intent. We also heard about actionable strategies to ensure AI empowers rather than undermines our professional growth. Finally, we wrapped up with some of the big positives and big negatives AI can have for our work.
Read more“Bullets cannot be recalled. They cannot be uninvented. But they can be taken out of the gun.“
Quoting novelist Martin Amis who died earlier this year, Sree Sreenivasan in a recent member's call, explored the usefulness of generative AI and we looked both at why it’s scary and how it applies to our work.
Little doubt remains that generative AI will have substantial significance in our ever-changing world, but it’s also clear that vast impact remains to be seen.
It’s a fast moving field with many big announcements happening weekly, so tuning into a curious and experienced mind like Sree proved quite interesting.
Sree is the former Chief Digital Officer of New York City….
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