What if the limits of your content are not set by AI, but by how well you understand and model it?

This question sat at the heart of Marc Salvatierra’s session at CMS Kickoff 26, which has become among the most talked-about conversations at the event. As AI increasingly shapes how content is created, reused, and interpreted, the quality of your content models directly determines what both humans and machines can do with your content.

One idea from the session stayed in the room: WYMIWYG – What you model is what you get.

In an AI-driven landscape, internal schemas and traditional CMS content models are no longer enough on their own.