The overlooked value of unexpected conversations

"I'm not quite sure what to expect."

I hear this sentence quite often before peer group meetings and conferences. To be honest, it is usually a very good sign.

Our recent UK digital leaders group meeting in London is one example. Around the table were people from finance, healthcare, charities, universities, digital agencies, and standards organisations. Different contexts and pressures, yet many surprisingly similar challenges and questions.

The daily routine of packed calendars and little time for reflection is not uncommon.

Yet the conversations that stay with us are rarely the ones we planned weeks in advance.

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More questions than answers

Earlier this month, we visited the impressive Royal Library of Denmark in Aarhus, which hosted the kickoff meeting for our new peer group focused on UX research.

The purpose of UX research is to understand users’ needs, behavior, and experiences in order to create products that are functional, intuitive, and meet their goals.

A recurring theme was asking the right questions and being curious about who uses our solutions and how they are being used.

Johanna Halfmann joined us from Hamburg and…

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