47% of our behaviour is driven by habits

Habits influence far more of our behaviour than we might think. For those working with digital products and services, that raises an important question: how do we design for behaviour that people often don’t consciously think about?

This question surfaced repeatedly during our recent UX Research peer group meeting hosted by Rambøll in Aarhus.

As leader of the UX Research peer group, I see these conversations as one of the most valuable aspects

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More questions than answers

Earlier this month, we visited the impressive Royal Library of Denmark in Aarhus, which hosted the kickoff meeting for our new peer group focused on UX research.

The purpose of UX research is to understand users’ needs, behavior, and experiences in order to create products that are functional, intuitive, and meet their goals.

A recurring theme was asking the right questions and being curious about who uses our solutions and how they are being used.

Johanna Halfmann joined us from Hamburg and…

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