That statement came up in our Boye Digital Leadership peer group meeting in Hamburg this week.

I wrote it down immediately, partly because it was surprising and partly because it captured something broader. AI is moving from experimentation to operations, and organisations are starting to encounter the practical consequences.

I spent the day listening to peers share what is actually happening inside their organisations. Once again, I was reminded that some of the most useful signals about where digital organisations are heading rarely come from reports, keynotes, or vendor presentations. They emerge through conversations