By Janus Boye

Practical details

When:
Monday, 26 January 2026
16:00–16:30 Aarhus / 10:00 Toronto
Where: Online
Format: 30 minutes conversation + Q&A
Free registration below

What if the limits of your content are not set by AI, but by how well you understand and model it?

This question sat at the heart of Marc Salvatierra’s session at CMS Kickoff 26, which has become among the most talked-about conversations at the event. As AI increasingly shapes how content is created, reused, and interpreted, the quality of your content models directly determines what both humans and machines can do with your content.

Marc Salvatierra on stage at CMS Kickoff 26

One idea from the session stayed in the room: WYMIWYG – What you model is what you get.

In an AI-driven landscape, internal schemas and traditional CMS content models are no longer enough on their own.

Most content models live quietly inside CMSs, hidden away as internal schemas. In everyday work, these models collide with organisational structures and process models, creating friction for teams and slowing delivery. At the same time, AI is pushing content modeling into new territory, where external meaning, interoperability, and machine-readiness become essential.

In this members call, Marc broadens how we think about content modeling by introducing the idea of conceptual content. Drawing on semantics and a touch of data science, he shows how content models can be elevated into true domain models that support creators, consumers, and AI-driven workflows.

The approach Marc will share is exploratory and based on a proof-of-concept developed in the context of the ICANN domain. It is not yet operationalised at ICANN or elsewhere, but it offers a practical and grounded way to think differently about how content can be modelled for the future.

As usual, this session is designed as a conversation rather than a presentation. There will be plenty of space for questions, shared experiences, and discussion of real-world challenges from the group.

Sign up below and we’ll send you the calendar invite within 24 hours. If you can’t make it, we will record the session, so that you can enjoy it later. Sign up below and get notified, when the recording and summary is published.

Finally, feel free to share this call invitation with a colleague or friend who’d enjoy it too.

Free registration for the 26 January call with Marc

The conversation continues

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