By Janus Boye
Practical details
When:
Tuesday, 11 February 2026
15:00–15:30 Aarhus / 9:00 TorontoWhere: Online
Format: 30 minutes conversation + Q&A
Free registration below
Content engineering is entering a new phase. In 2026, it is no longer only about structure and reuse, but about designing content so it can work effectively with AI, systems, and people across complex environments.
In this member call, Rafaela Ellensburg will share how she is thinking about content engineering right now, grounded in practical experience rather than predictions or hype. The focus is on what is genuinely changing, what still matters, and where teams risk overcomplicating their work.
Rafaela Ellensburg is a Dutch content engineer
Rafaela Ellensburg works at the intersection of content, systems, and technology, with a strong focus on how content is modelled, operationalised, and made usable across complex digital landscapes. She has worked closely with content teams navigating AI, automation, and large-scale content ecosystems, helping organisations make deliberate, sustainable choices rather than chasing tools or trends.
As usual, this session is designed as a conversation rather than a presentation. There will be plenty of space for questions, shared experiences, and discussion of real-world challenges from the group.
Sign up below and we’ll send you the calendar invite within 24 hours. If you can’t make it, we will record the session so that you can enjoy it later. Everyone who has signed up will get notified when the recording and summary is published.
Finally, feel free to share this call invitation with a colleague or friend who’d enjoy it too.
Free registration for the 11 February call with Rafaela
The conversation continues
If reading and being a part of an online call is not enough, you’re very welcome to join us more actively. Our community is built around learning together, comparing notes, and exploring how theory meets practice across roles, industries and regions.
Rafaela has shared her experiences with us for a while, both in our Benelux community and also in a previous members call. Read more:
You can also:
join our free, regular member conference calls
find a peer group that matches your role and challenges
attend our unique conferences, designed for deep discussion rather than surface-level inspiration
However you choose to engage, we’re glad you’re here and part of the journey.