It seems content management has been dealing with the paradox of opportunity and frustration since the inception of the World Wide Web.
Douglas Adams was right - it is fun for nerds like us. To our credit, we spend a lot of time discussing these problems at length, and actually trying to build products and practices to address them - and in many ways, the underlying technologies and frameworks are vastly more effective to what passed for state of the art only a few years ago.
However, despite these advancements in technologies and methodologies which have made scaling these operations cheaper, faster, and far more capable, it’s clear from the research in the market; over time a similar percentage of organizations still have sub-par customer experience and despite falling prices for tools and services, overall costs for customer experience delivery still remain high.
In this post Mark Demeny from Contentful tries to break these problems down from a wider, strategic view, to a more tactical level.
Read moreImproving your digital content, understanding what parts of your digital marketing actually works and also what content you might be missing, have so far been mostly manual labour, tricky to solve and often low on the list of priorities.
New projects seem to always get the attention, and while there’s much talk about quality over quantity, it’s fair to say that many corporate websites remain bloated and with plenty of room to improve the experience.
With the acquisition of Idio in late 2019, Episerver now wants to take on content diagnostics to quickly perform content audits, improve content marketing, and understand which keywords and content topics perform best. Sounds great right? Let’s take a closer look to better understand the problem and the solution that Epi is offering.
Read moreThere’s good news at the moment: Digital strategies and playbooks which used to be just gathering dust are now being put to good use. Also, silos which have so far made internal collaboration difficult are coming down. And perhaps most importantly, the importance of the digital mindset is no longer questioned.
Ashley Budd from Cornell eloquently summed it up our member conference call yesterday:
We can’t rely on the content strategy of the past
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