With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? Read More
It has been almost 2 years since Carrie Hane published the Designing Connected Content book together with Mike Atherton. In our recent member conference call, Carrie shared learnings from after the book went to print.
When you have a lot of content contributors - people creating content and adding that content to digital channels - you need a way to keep them all on the same (metaphorical) page. When they’re all in different departments and different countries, with different skill levels, working on separate but interconnected sites, in multiple languages, things can devolve into chaos pretty quickly.
Alignment will bring a consistent voice to every web page and every channel, and keep quality standards higher for writing, imagery, and other content, but finding a how-to guide has been hard. This is my attempt to create one Read More
Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.
At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website. Read More
Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible. Read More
In most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever. Read More