It's time to stop asking what AI can do, and start asking what it ought to do.

Those tensions surfaced clearly during the recent CMS Experts and Digital Leaders session in Vancouver on March 10, where digital practitioners gathered to share experiences and compare notes on the realities of digital platforms, content systems, governance, and AI.

These gatherings are intentionally small. No stage. No selling. Just a room full of people who spend their days dealing with complex digital systems and organizational change.

And when the right people sit around a table together, the conversation tends to get honest very quickly.