Hamburg 2025 collab meeting: designing for humans, agents and everything in between

Our annual collab meeting returned to Hamburg in late November, once again generously hosted by adesso. The atmosphere was exactly what makes this community special: curious, informal, quietly ambitious and rooted in shared practice.

People arrived from across industries and regions, filling the room with a mix that has become a hallmark of these meetings. Enterprise leaders from SAP and Adobe sat alongside public-sector teams from Hamburg and Schleswig-Holstein, product companies like Cognigy, CoreMedia, Staffbase, and StreamX, and a strong delegation from agency members including B13, Monday Consulting, and Sitegeist. The result felt less like an event and more like a working session with friends.

This year’s agenda reflected the shifts we are all navigating: AI’s growing influence on design and content, new expectations in public services, the ongoing grind of accessibility, the realities of governance and compliance, and the very human work of values, culture and craft…

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How TYPO3 can lead by embracing clarity, speed and market insight

My main message to the TYPO3 community yesterday at the T3CON25 conference in Düsseldorf:

Your ecosystem is growing, which is impressive in 2025, but your websites are getting dirtier.

Customers still expect faster, lighter and more responsive digital experiences, yet across the industry we continue to produce heavier sites and more complexity than most teams genuinely need. This is not just a TYPO3 problem. It is a marketplace challenge…

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Digital sovereignty - bringing data back to Europe is not enough

Data sovereignty has become a big topic recently and it’s all about getting control of the data you generate, including where it can be stored, who can access it, and how it can be used.

In a recent members’ call, we heard from Mathias Bolt Lesniak, Oslo-based Project Ambassador at open source CMS TYPO3, who zoomed out from the current hype and talked about what digital sovereignty really means — the ability to act independently on all digital matters without undue influence from third parties.

What can we do as businesses and organisations and even as individuals to achieve digital sovereignty, and how big is this problem really?

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