The Declaration of Digital Transformation Success

How do you achieve digital transformation success? Some might answer that it varies, since no two success stories are quite the same. Failed projects, however, seem to posses all too many commonalities, which actually implies that we should be able to arrive at some principles for success as well. Or at the very least for avoiding complete failure. Right?

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The rise and upcoming fall of customer experience

Recent years have seen a lot of hype surrounding customer experience, but without anchoring the concept within a deeper digital transformation, it’s just another overhyped buzzword.

I am always interested in looking beyond the hype and trying to understand what is really happening, which is why I seeked out Michael Bednar-Brandt who is Director Digital EMEA at Oracle.

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