There is always a lot at stake, when you are starting a new project, and several questions often arise quite naturally. Is the team structure right? On the client side as well as on the vendor side? Have we clearly defined the project, what about the budget and scope?
In my experience, it’s often completely different questions that need answering, when embarking on a new project Read More
“We are all entitled to our opinion, but we share the same facts”
This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent Boye peer group meeting in Boston. Read More
You have probably just switched off your “out of office” message. Most out of office auto replies contain no more than a sentence a two saying when the individual is back in the office. But why miss the opportunity to add some brief relevant communication, such as a link to a marketing campaign or information that might actually help the sender. Read More
Your brand is hopefully well incorporated into your physical buildings, printed materials and hopefully even how your colleagues act and the tone of voice, giving your customers the experience of a consistent message. Read More
Recent years have seen a lot of hype surrounding customer experience, but without anchoring the concept within a deeper digital transformation, it’s just another overhyped buzzword.
I am always interested in looking beyond the hype and trying to understand what is really happening, which is why I seeked out Michael Bednar-Brandt who is Director Digital EMEA at Oracle. Read More