QR codes unite brands and consumers while providing usage analytics, inventory management, energy consumption statistics and much more.
Imagine proposing a sustainability program and profit center from a single QR imprint that requires an investment of 1/1000th of a cent per unit.
By linking sustainability and marketing, we open new avenues for innovation, decision making and product planning.
This is why I joined Bl.ink.
Read moreWe’ve been going through a huge shift in martech.
There’s no longer the need to pick between siloed best of breed (multiple platforms that need heavy configuration to work together) or a suite with all-in one capabilities. As Chief Martech Scott Brinker, said in a recent member call, it used to be an ‘x or y’ decision, but that’s now changing.
To quote:
Read moreThe 2nd Age of Martech has arrived, and it’s all about convergence in ecosystems.
Hope is the most important value of the future.
Hope will not only make us survive in the future as humans but will also inspire us to make clever decisions and find sustainable solutions to the world’s problems.
Why? Let me try to explain.
HOPE. I guess we all know instinctively that hope is important. Hope is a part of our souls DNA so to speak.
But we need to put a lot more emphasis on hope to get to the point where we begin to make the clever decisions. We need hope now more than ever.
Read moreIn the past year Marli Mesibov has done significant research into chatbots, conversational interfaces, and voice UI. What she has found shows racism and bias in many areas of automated content. The reason is clear: an algorithm is only as strong as the strategy, taxonomy, and user testing that creates it.
In order to develop AI that is delightful, it must first be unbiased. We can do that in the people we hire to develop our products, and the ways in which we test and create the initial content.
In a recent member call, Marli reviewed concrete tactics for developing unbiased AI. Marli is Content Strategy Lead at Verily Life Sciences in Cambridge, MA and also a past Boye conference speaker.
Read moreAlthough most of us have to fill in too many forms, we rarely have a chance to look at the forms that our own organisation offers to users in a thorough way to find suggestions for improvements.
In a recent member call, Caroline Jarrett took us through her process for expert reviews of forms, with some of her top tips for making them easier to use and more effective. As Caroline simply said:
“The outside world sees you through forms”
Caroline is an expert on forms and has published several books on the topic. We started by trying something simple as paying for a parking ticket. As it turned out, also among the call participants, we look at forms quite differently.
Read moreThis week, I had a great time at The Digital Leadership Conference in Denmark organized by Boye & Company.
Some quick highlights & takeaways:
👉 Comms needs to be bold, courageous, authentic while remaining planned & strategic (from Philip Lewin session about A.P. Moller - Maersk comm approach).
Read more“Making sustainable digital services is not a tool or code problem - it requires us to human better”
With this thought-provoking quote, Hannah Smith set the stage in her highly rated talk at the HE Connect 22 conference in Manchester.
Hannah is the Operations and Training Manager for the Green Web Foundation, a non-profit with a clear mission: to make the internet fossil free by 2030. Her role is to ensure operations within the organisation are running smoothly, especially as they grow beyond start-up phase. Previously she was a freelance WordPress developer and speaker.
She’s based in Porlock, a coastal village in Somerset, England and also our expert of the month.
Read moreWhat comes after headless CMS? A composable CMS marks the next natural step in the evolution of content management systems, and offers several benefits.
A composable architecture consists of API-driven components that are pluggable, scalable, replaceable, and that can be continuously improved. When building digital experiences, and websites in particular, using a headless CMS just like any other stack component has turned out to be complex.
Read moreWhile most consider data protection very important, one of problems with the current technologies, is that third parties are collecting your user data, storing it, aggregating and often also sharing it.
To be blunt: Digital advertising pays for large parts of the Web, but relies on cookies and other tracking mechanisms. Tracking mechanisms that were invented a long time ago and not designed with data ethics in mind.
This is the big problem that Google is proposing to solve with the emerging Privacy Sandbox. The Privacy Sandbox is a series of proposals to satisfy cross-site use cases without third-party cookies or other tracking mechanisms.
Read moreBack in April, Lisa Borchert started her part-time role as Diversity & Inclusion Officer at software firm Haiilo based in Hamburg, Germany.
Her goal is to make sure that Haiilo is a diverse and inclusive place to work with equal rights and opportunities for all. A place with 300+ colleagues spread out over 5 locations in Europe and North America, where everyone feels safe and enjoys the work they do. No matter their gender, sexual orientation, nationality, ethnicity, beliefs or background.
In a recent member call, Lisa Borchert shared her story and her progress during the initial 6 months. Like most stories, this one started at the beginning.
Read moreIf you’ve been working in CMS in the past decade, you’ve probably heard of Kentico, the Czech-based software vendor that initially released their product back in 2004, but since then has been rapidly growing and winning customers and partners around the world.
As we’ve covered in this blog, most of the attention around Kentico in the past years have been on their newer Kontent product, which was initially called Draft, while the older, and also to be fair, more mature Xperience product, lived a bit more quiet life.
Having multiple and somewhat overlapping product streams can be challenging for any vendor, also those bigger than Kentico. It easily creates confusion externally and the internal focus can be a struggle. Back in 2019, I called it an ambitious and bold dual product strategy.
Fast forward to this summer - and a big and somewhat unusual decision became public back: Kentico split in two, creating Kontent.ai as a stand-alone company and leaving Kentico to refocus on the Xperience product and what they call flexible DXP as a service.
Newly appointed Kentico CEO Dominik Pinter hosted a recent member call to introduce us to the new Kentico, including a talk about where Kentico stands today and he also shared a bit about the ambitious plans for the future. Let’s start by getting to know the new Kentico a bit better.
Read moreBrandwatch, like many others, is a sales-led software organisation where customers are acquired by marketing and sales and later onboarded.
Lately, they've been moving more and more into the product-led domain, having free trials, letting people onboard themselves. This requires the product team to think very differently than before.
In a recent member call, Product Director Andrius Knispelis dived into product-led growth, advised on when to do free trials, how you can better use onboarding and shared quite a few helpful examples. Let’s start with the promise of a product that sells itself.
Read more“Where you are based in the organisation matters much less today”
Do you need more why or are you ready for the how? Adam Feldt is Senior Manager, Digital Communications, Global Marketing and Communications at Topsoe, but as Adam says, titles in digital are of dwindling importance these days. What matters is how you can make an impact, in particular when it comes to sustainability.
Topsoe is a global leader in decarbonization technology, a complex B2B firm based just outside Copenhagen.
Topsoe has just executed a brand refresh to sharpen the focus on how the company is ready to do decarbonization at scale. Actually a brand refresh is some understatement; I would rather label it an award-winning global rebrand, including a complete overhaul of the digital channels. Adam was closely involved in this project as a digital leader and also has a fresh take on what comes next.
Adam is our expert of the month.
Read more“We are stuck in a bad chain of unproductive behaviors”
Coming up on 6 years at Telia in various HR roles, Chris Hovde knows a thing or two about change, culture, productivity and leadership development. Working currently out of his apartment in Oslo as Global People Movement Lead, Chris is now in a global role focusing on building the future leadership and culture of Telia Company.
Previously he has worked on everything from on- and offboarding, employer branding, leadership and development, sustainability, diversity and inclusion. He has a big heart for regenerative workplaces and focuses a lot on healthy work environments, psychological safety and how to live thriving lives. He is a role model for change and a self-proclaimed Urban monk on a mission to create a regenerative world.
Chris is our expert of the month.
Read moreWhat are the common mistakes that content teams make when developing their content measurement strategy and how can you fix them?
In a recent member call, Noz Urbina shared how to position content in a way that resonates with the organisation that funded it, and the users who consume it, by focusing measurements on customer journeys and top user tasks.
Looking back on two decades of project experience, Noz Urbina has become a little obsessed with measurement. Despite having more raw data than ever on content and user experience, content teams still measure their output with metrics like simple hits, likes, clicks, and shares.
Instead, we should be measuring whether it fulfilled its reason for being.
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