chatgpt — Articles & interviews with modern leaders

Did you know that 60% of Google searches now end without a click?

With AI overviews and searches causing measurable drops in click-through rates, and companies outbidding each other with ad spend to slow the drop in traffic, the focus is shifting to one key question: How do you get found on ChatGPT, Gemini and other key conversational AI chatbots.

In a recent members' call, Sven Ditz from sitegeist, a digital agency in Hamburg, took a deep dive into GEO (generative engine optimization) and how it changes everything when it comes to digital marketing in the post-search era.

Before diving into the details, Sven opened the talk by zooming out and looking at the bigger picture of what is happening right now.

“Bullets cannot be recalled. They cannot be uninvented. But they can be taken out of the gun.“

Quoting novelist Martin Amis who died earlier this year, Sree Sreenivasan in a recent member's call, explored the usefulness of generative AI and we looked both at why it’s scary and how it applies to our work.

Little doubt remains that generative AI will have substantial significance in our ever-changing world, but it’s also clear that vast impact remains to be seen.

It’s a fast moving field with many big announcements happening weekly, so tuning into a curious and experienced mind like Sree proved quite interesting.

Sree is the former Chief Digital Officer of New York City….