It’s the people using it that will make or break any search application

Too often we don’t find what we are looking for when using the organization’s own search application. Whether it’s on the corporate site or the intranet. As a result, we waste time, scrolling for the content or fleeing back to Google, because we accept a somewhat saddening fact; that Google has a seemingly better overview of our content than anyone in our own organization.  

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SEO strategy will become content strategy

Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.

At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website.

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