Too often we don’t find what we are looking for when using the organization’s own search application. Whether it’s on the corporate site or the intranet. As a result, we waste time, scrolling for the content or fleeing back to Google, because we accept a somewhat saddening fact; that Google has a seemingly better overview of our content than anyone in our own organization.Read More
The digital game is seemingly always changing and today there’s yet another major shift happening in the way we design websites and apps. I’ve been in endless meetings with heated discussions over website or app navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors? Should it be on the top or to the left? Should we have 8 navigational items or 22? And so it continuesRead More
Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.
At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website.Read More