The promise of combining new ways of collaboration with design thinking to come up with important innovation sounds almost too good to be true.
This was at the heart of a popular session at the Boye Aarhus 17 conference where Maren Christin Huebl from German software giant SAP gave a talk on fostering a culture of innovation with design thinking.
Read moreIf you’ve been working with digital for the past years, you have probably heard of mobile-first. When mobile-first was introduced by Google in 2010, it had a tremendous impact on how solutions were developed. Programmers and others started to think about smartphones and tablets before thinking about desktops and this required a huge change in thinking and also led to a fair share of confusion.
Read moreVolumes have been written about bitcoin, blockchain and cybercurrencies, in particular recently given the hype and immense fluctuations in the value of bitcoin.
Read moreThe digital game is seemingly always changing and today there’s yet another major shift happening in the way we design websites and apps. I’ve been in endless meetings with heated discussions over website or app navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors? Should it be on the top or to the left? Should we have 8 navigational items or 22? And so it continues
Read more“We are all entitled to our opinion, but we share the same facts”
This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent Boye peer group meeting in Boston.
Read moreEvery organisation knows how many chairs it has, how many hand driers, how many people it employs, how much stock it has and how much money it has in the bank or is owed.
Read moreIn June Susan Weinschenk guest starred at a Boye group meeting in Copenhagen and shared some of the typical mistakes often made when working with personas. These include:
Read moreThere are many ways to launch a website and even more ways to use modern tools, frameworks and systems to build the underlying technical platform. Each with di!erent strengths and weaknesses. Thanks to Samuel Pouyt at the European Respiratory Society for sharing the below extensive and detailed technical case study of their new website at shared at a recent group meeting in European CMS Expert Group.
Read moreAs a technology buyer, the marketplace for content management systems might seem somewhat mature by now, but with requirements shifting and plenty of confusion, it is always good to attempt a fresh look.
Read moreWho rules the digital workplace of the future ?
One of the good questions asked at our “Shaping the digital workplace” masterclass held today in Frankfurt.
Many crucial topics covered and useful inspiration from those leading the way. Really pleased that we managed not to have a lecture day, but instead did plenty of discussions, workshops and even some role playing.
Read moreI worked in marketing today with Christian Köhler and the German speaking Umbraco community at their annual festival.
Impressed to see how far Umbraco-founder Niels Hartvig has taken his open source software project since the initial appearance at the Boye conference in 2005.
I shared my take on the direction of the marketplace and learned quite a bit at the intersection of content, commerce and community.
Read moreMost organisations are undergoing radicalchanges on many fronts. Rapid evolution onthe digital and technological fronts andchanging demographics within theworkforce are challenging conventionsacross sectors and industries. Thecombination of a new generation enteringthe workplace with fresh skills, approachesand expectations and experienced seniorsstaying on for longer means that we need tofundamentally rethink the workplace – and how we design the employee experience to make the best of this new reality.
Creating a harmonious workplace is not a new discipline, but it takes more focus and cross-departmental e!ort and coordination than ever before to get it right – given the rapid pace of change. Creating good customer experiences and mapping smooth customer journeys have been ways of gaining market share across sectors and industries for ages. Many organisations are becoming acutely aware of the importance of creating equally good experiences for their workforce if they are to attract and retain the best talent now and in the future. This growing focus on the employee experience requires skilled and experienced professionals to take the lead, bring together the may strands and pave the way ahead.
We have identified 10 pioneers who in their respective ways are making waves in terms of improving employee experiences. Some lead software start-ups, some are independents and some work for complex global organisations – privates as well as NGOs – where they are making a notable difference.
We’ll be watching these bright individuals
Read moreBeing well into 2017, take a minute to ask yourself:
Which goals would you really want to achieve this year?
I recently had the pleasure of a first-hand introduction to Working Out Loud by John Stepper. As a special guest star at a recent Boye peer group meeting hosted by Deutsche Post DHL in Bonn, John took us through his approach as outlined in the book by the same name and made me realise that we need to think differently about achieving our goals.
Read moreOngoing business development is a prerequisite for survival in an ever changing World. So how do you go about working with new business models, introducing new o!erings and winning new customers?
Read moreSearch engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.
At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website.
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