Churchill famously said:
I was reminded of this quote at a recent Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy’s Key Digital Trends for 2017.
Read moreThe agile project manager
Bureaucracy in a collaboration can really hinder progress in particular when it comes to the tricky client-agency relationship.
Read moreIntroducing Concept Software
How can we as software product managers set up radically experimental projects to gauge the viability of new ideas—without risking ongoing business and without confining ourselves to the restrictions of the current business environment?
Read moreThree flaws in the 2017 Forrester CMS Top 15
Let’s say you are in the marketplace to update your digital platform. Perhaps you are running on an old and outdated version of something that powers your website and the time has come to take the next step in 2017.
Read moreSolodev – an innovative enterprise CMS based on AWS
While in Washington DC to moderate a meeting in the CMS Expert Group, I had a longer conversation with our member Shawn Moore from software vendor Solodev. We spoke about tech trends, recent developments and how some of the big problems in the industry remain unsolved.
Read moreThe value of a network: An advisory board of smart friends
In this blog, Jeff Cram explains how he makes use of the network and what he gets out of it. Jeff lives and works in Boston as co-founder and Chief Strategy Officer of Connective DX, a digital experience agency founded in 1997. He also organizes the annual Delight Conference, and publishes the CMS Myth blog.
Read moreAnother day, another vendor
Despite talk of consolidation, there is still an overwhelming number of vendors to choose between. As a buyer, how do you navigate a crowded marketplace and avoid risky bets?
Read moreThe problem with strategy
Catching up from a busy week, I’m going through a stack of unread articles and magazines.
I did manage to read this great quote from Obama’s Seven Lessons for Radical Innovators posted by Umair Hague:
“…strategy, too often, kills a deeply-lived sense of purpose, destroys credibility, and corrupts meaning.”
Read moreOut of office messages – a missed opportunity?
You have probably just switched off your “out of office” message. Most out of office auto replies contain no more than a sentence a two saying when the individual is back in the office. But why miss the opportunity to add some brief relevant communication, such as a link to a marketing campaign or information that might actually help the sender.
Read moreMake your websites “built-to-share”
Today, many organisations are still busy building websites that are built-to-last. At every attempt to introduce new technology or a sparkling new design, best efforts are made to put something robust in place for as long as possible.
Read moreHow to deal with SEO in multinational organizations
Search engine optimization (SEO) is consistently ranked as one of the most effective digital marketing methods, but if your organization has websites in several countries, how do you prioritize SEO efforts and make sure you get the most value for your brand? Often large organizations with global reach experience new sorts of problems that small organizations don’t see.
Read moreSocial intranets make the job harder for internal communication
During the past years, intranets are often presented with a social in front of them. The hype behind social intranet remains deafening, technology investments have been made in many organisations and yet most social intranets are not being put to much use.
Read moreHow to create evergreen content
In most communication departments focus is shifting from quantity to quality. The development is no surprise, since the web is overflowing with content, and every second an article tumbles into the abyss of yesterday. As a result the concept of evergreen content is more popular than ever.
Read moreDigital is where brand and identity disconnects
Your brand is hopefully well incorporated into your physical buildings, printed materials and hopefully even how your colleagues act and the tone of voice, giving your customers the experience of a consistent message.
Read moreDanish businesses shouldn’t be looking to the States for role models
Denmark was a hot topic in the US primary elections earlier this year. In passing it was mentioned as a place Donald Trump would be likely to nuke. Bernie Sanders also showered it with attention, proclaiming it as a society Americans should aspire to. And as always Fox News saw it all quite differently. No surprise there.
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