As a technology buyer, the marketplace for content management systems might seem somewhat mature by now, but with requirements shifting and plenty of confusion, it is always good to attempt a fresh look.
Read moreGive the employees the tools that they want
Who rules the digital workplace of the future ?
One of the good questions asked at our “Shaping the digital workplace” masterclass held today in Frankfurt.
Many crucial topics covered and useful inspiration from those leading the way. Really pleased that we managed not to have a lecture day, but instead did plenty of discussions, workshops and even some role playing.
Read moreThe Future of CMS
I worked in marketing today with Christian Köhler and the German speaking Umbraco community at their annual festival.
Impressed to see how far Umbraco-founder Niels Hartvig has taken his open source software project since the initial appearance at the Boye conference in 2005.
I shared my take on the direction of the marketplace and learned quite a bit at the intersection of content, commerce and community.
Read more10 Employee Experience Professionals to Watch in 2017
Most organisations are undergoing radicalchanges on many fronts. Rapid evolution onthe digital and technological fronts andchanging demographics within theworkforce are challenging conventionsacross sectors and industries. Thecombination of a new generation enteringthe workplace with fresh skills, approachesand expectations and experienced seniorsstaying on for longer means that we need tofundamentally rethink the workplace – and how we design the employee experience to make the best of this new reality.
Creating a harmonious workplace is not a new discipline, but it takes more focus and cross-departmental e!ort and coordination than ever before to get it right – given the rapid pace of change. Creating good customer experiences and mapping smooth customer journeys have been ways of gaining market share across sectors and industries for ages. Many organisations are becoming acutely aware of the importance of creating equally good experiences for their workforce if they are to attract and retain the best talent now and in the future. This growing focus on the employee experience requires skilled and experienced professionals to take the lead, bring together the may strands and pave the way ahead.
We have identified 10 pioneers who in their respective ways are making waves in terms of improving employee experiences. Some lead software start-ups, some are independents and some work for complex global organisations – privates as well as NGOs – where they are making a notable difference.
We’ll be watching these bright individuals
Read moreWorking out loud to achieve your goals
Being well into 2017, take a minute to ask yourself:
Which goals would you really want to achieve this year?
I recently had the pleasure of a first-hand introduction to Working Out Loud by John Stepper. As a special guest star at a recent Boye peer group meeting hosted by Deutsche Post DHL in Bonn, John took us through his approach as outlined in the book by the same name and made me realise that we need to think differently about achieving our goals.
Read moreHow to think about business development
Ongoing business development is a prerequisite for survival in an ever changing World. So how do you go about working with new business models, introducing new o!erings and winning new customers?
Read moreSEO strategy will become content strategy
Search engine optimisation (SEO) is widely known as a tactical discipline focused on optimising for Google and ensuring that at least some of your content gets found.
At recent J. Boye group meetings, I’ve noticed that SEO has become a much more strategic topic and even a driving force when it comes to content strategy. In other words, SEO informs content creation and curation including the decisions on what goes on the website.
Read moreShell rethinks the content creation process
Do you have too much or too little content on your website?
Most Boye members would lean towards too much, but in private would confess to having way too much content. The examples I’ve heard in the past decade of Boye group meetings are plenty, with websites and digital communication teams drowning in content.
Training, better tools, governance, centralisation of content creation are all different approaches to trying to solve content overload, but maybe there is a better way?
I moderated a recent group meeting in London focused on digital leadership, where social media analyst & emerging platforms advisor John Atkins from Shell shared their fundamentally different approach as shown below.
Read moreFake numbers from Facebook?
Churchill famously said:
I was reminded of this quote at a recent Boye group meeting when digital pioneer Jesper Conrad shared a memorable slide from Ogilvy’s Key Digital Trends for 2017.
Read moreThe agile project manager
Bureaucracy in a collaboration can really hinder progress in particular when it comes to the tricky client-agency relationship.
Read moreIntroducing Concept Software
How can we as software product managers set up radically experimental projects to gauge the viability of new ideas—without risking ongoing business and without confining ourselves to the restrictions of the current business environment?
Read moreThree flaws in the 2017 Forrester CMS Top 15
Let’s say you are in the marketplace to update your digital platform. Perhaps you are running on an old and outdated version of something that powers your website and the time has come to take the next step in 2017.
Read moreSolodev – an innovative enterprise CMS based on AWS
While in Washington DC to moderate a meeting in the CMS Expert Group, I had a longer conversation with our member Shawn Moore from software vendor Solodev. We spoke about tech trends, recent developments and how some of the big problems in the industry remain unsolved.
Read moreThe value of a network: An advisory board of smart friends
In this blog, Jeff Cram explains how he makes use of the network and what he gets out of it. Jeff lives and works in Boston as co-founder and Chief Strategy Officer of Connective DX, a digital experience agency founded in 1997. He also organizes the annual Delight Conference, and publishes the CMS Myth blog.
Read moreAnother day, another vendor
Despite talk of consolidation, there is still an overwhelming number of vendors to choose between. As a buyer, how do you navigate a crowded marketplace and avoid risky bets?
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