Too often we don’t find what we are looking for when using the organization’s own search application. Whether it’s on the corporate site or the intranet. As a result, we waste time, scrolling for the content or fleeing back to Google, because we accept a somewhat saddening fact; that Google has a seemingly better overview of our content than anyone in our own organization.
Read moreUnleash digital talent to achieve transformation
Despite billions of pounds of investment in technology and organisational change across the private and public sector, managers and employees can feel that ‘transformation’ is an unachievable ideal. By its very nature, transformation should be finite – with a beginning, middle and end. And both managers and employees should be able to see the progression at every stage.
Read moreSix strategic steps for succeeding with digital communication
If you google “communication tips”, you will get a large number of articles such as “Three ways to use [insert latest hot digital tool]”. While simple tips like these are great, they usually won’t help you beyond the current season. In times of constant change, we also need something more substantial that we can strive towards.
Read moreContent and collaboration: Your transformation strategy?
Every transformation effort requires a strategy - a plan for the activities and a clear vision to make it happen. When it comes to sustainable change, teams require a structured and systematic approach to ensure that people, processes, and technology are considered. Taking this broader view ensures that we think past common obstacles and shift thinking past a “project mentality”, into a “practice mentality”.
Read moreEnterprise social collaboration is a myth. Think smaller.
It’s in the name: Enterprise social networks. Tools for the workplace that facilitate enterprise-wide collaboration. A place for everyone to connect to anyone.
Read moreThe digital workplace: Why are we still not collaborating effectively?
What tools are you using to communicate and collaborate in your organization? If you are like me and many others, you have at some point turned to unofficial channels, even though you have several official tools at your disposal.
Read moreThe democratization of MarTech: New possibilities and challenges
In the past marketers had to go through IT for the marketing tools they need. Today marketing technology is widespread, easy to adopt and use. It’s been taken out of the hands of IT, and placed into the hands of marketers practically everywhere.
Read moreYour website needs radically more pages
During the past years, many digital projects have focused on trimming websites by making them leaner, cleaner and more effective in solving the key tasks of their customers.
Many websites suffer from so-called redundant, outdated and trivial (ROT) pages and it makes much sense to continuously address this problem from spiraling out of control.
Still if you want to take a customer-first approach, you need to add radically more pages to your site.
To understand why, let’s first take a step back.
Read moreControl is for amateurs: Empower the community to change the culture in your organization
Telling people what to do is a sure fire way of not making real change. As well as getting them to secretly resent you.
That’s the unmistakable message from 2018 Boye conference keynote speaker Rachel Happe, who is co-founder and principal at US-based The Community Roundtable (TheCR).
Read moreWeb Governance: Neglected content is everyone’s headache
When launching a new website, we will usually have a well thought strategy in place, but afterwards tools and strategies for keeping track of the content will be missing. This has consequences that accumulate when we are unaware of them.
Read moreUser experience: Moving from website design to strategy
Thinking of user experience as how a webpage functions, or how customer support handles enquiries, means missing out on today’s largest competitive advantage.
Read moreThe story of Boye & Co - and our move from J. Boye
As you well may have noticed, we changed the name. And yes. It is about you.
While our aim of bringing the best networking and learning experience remains the same, we want to highlight one crucial thing. That thing being you.
Goodbye middle management, hello collaboration: How we will be working in five years
The workplace of tomorrow is long overdue. It sounds like an anomaly, but think about it. Today's workplace runs still largely according to Victorian values. We come to a workplace where we are managed in hierarchical structures, kept in one place for set hours every day, then go home to our 'other' lives.
Read moreHow umbraco needs to change to survive
This year the popular Umbraco Festival in Germany invited me to host a session with the thought-provoking title: “Umbraco: How it needs to change to survive”
In the talk, I listed 7 areas & themes where the umbraco project needs to change:
Marketing wants this. Development wants that. What is a digital leader to do?
When you look at how to speed up a complex digital project and deliver high-quality end-user experiences, the palette of options placed in front of you is daunting. It’s never a binary decision what to do next.
What I’m seeing experienced digital managers do—when their organizational challenges get too wild—is to put shared tools in front of di!erent teams with di!erent needs. That way, they nudge their divergent teams to work together on advancing projects.
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