During the past years, many digital projects have focused on trimming websites by making them leaner, cleaner and more effective in solving the key tasks of their customers.
Many websites suffer from so-called redundant, outdated and trivial (ROT) pages and it makes much sense to continuously address this problem from spiraling out of control.
Still if you want to take a customer-first approach, you need to add radically more pages to your site.
To understand why, let’s first take a step back.
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Telling people what to do is a sure fire way of not making real change. As well as getting them to secretly resent you.
That’s the unmistakable message from 2018 Boye conference keynote speaker Rachel Happe, who is co-founder and principal at US-based The Community Roundtable (TheCR).
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When launching a new website, we will usually have a well thought strategy in place, but afterwards tools and strategies for keeping track of the content will be missing. This has consequences that accumulate when we are unaware of them.
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Thinking of user experience as how a webpage functions, or how customer support handles enquiries, means missing out on today’s largest competitive advantage.
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As you well may have noticed, we changed the name. And yes. It is about you.
While our aim of bringing the best networking and learning experience remains the same, we want to highlight one crucial thing. That thing being you.
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The workplace of tomorrow is long overdue. It sounds like an anomaly, but think about it. Today's workplace runs still largely according to Victorian values. We come to a workplace where we are managed in hierarchical structures, kept in one place for set hours every day, then go home to our 'other' lives.
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This year the popular Umbraco Festival in Germany invited me to host a session with the thought-provoking title: “Umbraco: How it needs to change to survive”
In the talk, I listed 7 areas & themes where the umbraco project needs to change:
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When you look at how to speed up a complex digital project and deliver high-quality end-user experiences, the palette of options placed in front of you is daunting. It’s never a binary decision what to do next.
What I’m seeing experienced digital managers do—when their organizational challenges get too wild—is to put shared tools in front of di!erent teams with di!erent needs. That way, they nudge their divergent teams to work together on advancing projects.
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Have you ever put a new CMS, marketing or e-commerce tool in place to address a specific problem, only to find an ever-increasing workload and new problems emerge?
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The promise of combining new ways of collaboration with design thinking to come up with important innovation sounds almost too good to be true.
This was at the heart of a popular session at the Boye Aarhus 17 conference where Maren Christin Huebl from German software giant SAP gave a talk on fostering a culture of innovation with design thinking.
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If you’ve been working with digital for the past years, you have probably heard of mobile-first. When mobile-first was introduced by Google in 2010, it had a tremendous impact on how solutions were developed. Programmers and others started to think about smartphones and tablets before thinking about desktops and this required a huge change in thinking and also led to a fair share of confusion.
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Volumes have been written about bitcoin, blockchain and cybercurrencies, in particular recently given the hype and immense fluctuations in the value of bitcoin.
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The digital game is seemingly always changing and today there’s yet another major shift happening in the way we design websites and apps. I’ve been in endless meetings with heated discussions over website or app navigation and information architecture. Should the navigation be aligned following departmental structures, product lines or copied from the competitors? Should it be on the top or to the left? Should we have 8 navigational items or 22? And so it continues
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“We are all entitled to our opinion, but we share the same facts”
This was one of my key take aways from an inspiring session led by industry analyst Alan Pelz-Sharpe at a recent Boye peer group meeting in Boston.
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Every organisation knows how many chairs it has, how many hand driers, how many people it employs, how much stock it has and how much money it has in the bank or is owed.
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