The art and science of selecting the right tool is something we’ve covered on these pages for almost 20 years. It remains hard to navigate the marketplace and the list of potential bidders is long, so how do you approach it?
In a helpful new book, Deane Barker has shared his 25 lessons learned about buying content technology and services. In a recent CMS Expert member call, he shared insights from the book and we co-created 3 more lessons learned.
Read moreWhat can we do to ensure that no persona gets left behind in content management, especially as we begin to discuss requirements surrounding digital experience management?
In a recent member conference call, Preston So from Oracle looked to fields as diverse as geology and motivational psychology and expanded our sights to dimensions beyond the static web to forge a new grand compromise between content editors and marketers and their engineering counterparts to foster a bright future for the CMS — and how we can create and contribute to initiatives to support it.
Read moreImproving your digital content, understanding what parts of your digital marketing actually works and also what content you might be missing, have so far been mostly manual labour, tricky to solve and often low on the list of priorities.
New projects seem to always get the attention, and while there’s much talk about quality over quantity, it’s fair to say that many corporate websites remain bloated and with plenty of room to improve the experience.
With the acquisition of Idio in late 2019, Episerver now wants to take on content diagnostics to quickly perform content audits, improve content marketing, and understand which keywords and content topics perform best. Sounds great right? Let’s take a closer look to better understand the problem and the solution that Epi is offering.
Read moreThe secret is out: Norwegian-based CMS vendor eZ has been reborn as Ibexa. In what’s more than just a rebranding exercise, the company also announced a more substantial shift from their previous content-focused approach to a broader focus on the B2B digital challenge.
It’s quite common in the crowded vendor marketplace that is centred around digital experience platforms to hear about mergers and acquisitions and also new vendors securing substantial funding. Product names also come and go, in particular combined with mergers and acquisitions, but having said that, it’s quite rare to hear about established vendors both changing their name and substantially changing direction.
So what’s behind the brave move and what does it mean to you?
Read moreThere’s good news at the moment: Digital strategies and playbooks which used to be just gathering dust are now being put to good use. Also, silos which have so far made internal collaboration difficult are coming down. And perhaps most importantly, the importance of the digital mindset is no longer questioned.
Ashley Budd from Cornell eloquently summed it up our member conference call yesterday:
Read moreWe can’t rely on the content strategy of the past
Then the world changed. Sounds dramatic but by now we all know what I mean by this. Overnight businesses found themselves with a team adjusting to working from home. Infrastructures were pushed to their limits, flaws in processes were exposed and the need for clear communication was never more apparent. Add to this all of the personal circumstances and impact people were experiencing and enduring and frankly, there was no such as business as usual.
As someone responsible for the content GatherContent publishes and shares, it was apparent that we too couldn’t just carry on with everything we had planned. But it was also a brand new territory. There was no content playbook for a global pandemic
Read more"Content" can become a headache or an afterthought in many projects—but it doesn't have to be that way. In our recent conference call, Katie Del Angel from Shopify shared her perspective as a product content strategist at Shopify.
From defining scope to gaining team alignment, developing concepts and solutions to ensuring scalable implementation, the tools of content strategy can help product leaders every step of the way during projects.
Whether you have a content strategist on your team or not, having content strategy techniques in mind and knowing when to use them can make product management smoother for everyone!
This conversation was different. A seasoned group of martech pros discussing where personalization was really netting out. “Is that still a thing? Are we still on that?” The discussion turned from the topic itself to something more important.
What value do the features provide to business owners that don’t have the capacity or readiness to use them?
Much like my flying, (or setting the bar lower to the self-parking), car, if the technology were to magically appear, what would be my propensity to use it?
Read moreIt’s generally considered good to pause, to learn and to reflect, in particular in times of change. Still, how do we ever find the time and how to we actually do something about it?
To Mathias Jakobsen, reflections are a both a tool to change your own behavior as well as a tool to become closer with your colleagues and build stronger relationships as a foundation for collaboration
Read moreAs these lines are written, the entire world is affected by the Coronavirus, and in particular New York City is badly hit.
Physically, we need to stay apart as never before. This also means that we can’t go ahead with our planned Brooklyn conference in May and have decided to postpone the conference until May 2021.
Read moreProjects are all about implementing something useful and ideally with alignment in the first place. Still, that’s far from what always happen. Planning tends to be static while the world is clearly dynamic and always changing.
Specifically designed to foster creative thinking and deal with high impact changes, David Hobbs has developed the concept of depth scales. These are intended to help you get a project started on the right foot towards useful deliverables and satisfied stakeholders.
Read moreHow are you? How can I help?
These two questions are now front and center at almost every interaction. Looking back at just a few months ago, the beginning of 2020, and it seems so long ago. It’s clear that the world has changed so much during these past weeks.with unprecedented changes to what we consider normal.
No more travel, working from home is the norm, and there’s many Stay-At-Home orders around the world. It all also impacts us as a community and as human beings. Hopefully we’ll very soon be post-corona.
Read moreBig companies have big websites. And leaders of those websites are focused more than ever on experience - how visitors move through the site to accomplish whatever they’re trying to do, and how those visitors feel as they do it. Experience is not just a buzzword; it’s a new(-ish) way of thinking about how to serve customers, and it’s top-of-mind with business leaders for many good reasons.
But seldom do I see the same level of care and attention paid to operations, and that’s a shame. Because the best experiences in the world can’t get that way - and certainly can’t stay that way - without top-quality operations.
Read moreWe still have a long way to go when it comes to diversity and inclusion and this has deep impact on corporate innovation as well.
In a recent member conference call with Nicolas Bry from Orange in Paris, we covered rapid innovation inside large organisations, specifically the term intrapreneurship - the act of behaving like an entrepreneur while working within a large organization.
While there are a vast majority of documented intrapreneurship cases by men, in Nicolas Bry’s experience, there are as many active female intrapreneurs as male. One of the reasons he cited, was that it’s less risky compared to start-ups and usual entrepreneurship, as you still have corporate security in intrapreneurship programs.
Read moreLast week we held a breakfast briefing in London on the topic of Driving Digital Transformation with Legacy Technical Debt and culture change was mentioned several times as the biggest challenge, but can you fix culture?
Focusing on the business, creating trust in the teams via transparency and empowering teams to actively participate seemed to be the winning recipe in the two customer stories from Sovereign Housing and Vodafone. Co-founder of MMT Digital James Cannings highlighted the changes required and recommended building out your agile processes from the bottom up, but with support from the top.
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