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Congrats to Pugpig – winners of the 2025 Small Feature Award
What’s that one small feature that makes a product so much better?
Every year at the Boye Aarhus conference, we celebrate those unsung heroes — the tiny, elegant product touches that deliver outsized impact.
This year, Pugpig took home the Small Feature Award, after CTO Jon Marks impressed the audience and judges alike with a six-minute live demo that showed how much difference a small feature can make.
The winning feature? A clever “secret” admin menu that gives real-time visibility into Google Ads performance
Read moreWhat a week in Aarhus!
A welcoming, international and endlessly friendly community — and one that immediately noticed (and approved of) my new beard.
Every November I’m reminded that our gathering in Aarhus isn’t just a conference. It’s a rare and generous space where curious minds come not to perform but to share, question and learn together.
One of the many moments that stayed with me at the Boye Aarhus 25 conference was Berlin-based Hertje Brodersen’s keynote on how to strategise like a pessimist. She challenged us to think critically and to avoid both blind positivity and hollow cynicism
Read moreFrom Monks to Machines: Reflections from the Cambridge 2025 Summit
I had a great day at the annual Cambridge Summit that we held on Tuesday 28th October. We were hosted by the University in the beautiful Old Schools buildings, right next to the famous Kings College chapel.
We had a series of interesting talks and discussions on different aspects of digital. Barney Brown, Head of Digital Communications at University of Cambridge, talked about how his team audited cookie usage across the top university websites. No mean feat when you have 1000s of websites managed by disparate and independent parts of the university.
Read moreSanity wants to take CMS from bottleneck to hub
A few weeks ago, I attended the Sanity Everything Conference in New York City and now that the dust has settled, let’s look beyond the marketing and buzz towards the real impact.
Sanity is a fast growing vendor in the CMS space and the main marketing message throughout the conference, was Sanity’s vision of going from Content Management Systems (CMS) as we know them to what they call a Content Operating System (COS).
Sanity’s vision is an engineering platform for content: application platform foundations, Media Library on MUX, and AI-native pipelines.
In other words: The CMS becomes the hub and not the bottleneck for rules, workflows, and data that drive products.
Read moreWhen It Works Here But Not There: Why Global Websites Fail in China
Every brand wants to be global. But very few truly understand what that means online.
You can have a flawless digital experience in London, New York, or Copenhagen — and still deliver a broken, painfully slow website in Shanghai or Beijing.
In a recent Boye & Co members call, digital strategist Marta Cukierman shared her experiences helping international organisations untangle these issues. What she revealed wasn’t just about slow sites or blocked scripts — it was about how easily global ambitions collide with local realities.
“If you’re a global brand and you ignore 20 % of your potential market — that’s not necessarily a good approach.”
— Marta Cukierman
Marta’s message was simple but powerful: your website might technically load in China, but that doesn’t mean it actually works.
Read moreThe strategic value of overthinking
Early in my career as a UX designer I regularly encountered colleagues dismissive of my efforts to think critically and long-term.
They’d argue it made things ‘too complicated’ or tell me to ‘skip the intellectual part’ and ‘stop being so negative.’ It took me years (and one particularly insightful manager) to understand that my critical thinking and the ability to link micro and macro levels were not a flaw. Rather, it’s a skill that helps teams avoid shortsightedness and unintended consequences.
This was almost two decades ago…
Read moreContent for moments that matter
Patient education is a vital element in healthcare. But how do you scale content so that it reaches patients at the right moment, in the right format, and in the right language? I’ve seen many different content platforms and solutions over the years and left NYC very impressed by how far Sara Faye Green and her team at WebMD Ignite has come.
As a part of our new healthcare content leaders peer group, Sara talked about how a combination of content operations and AI innovation enables them to deliver on their huge content ecosystem. They work with content at scale to inform patients and providers at the point of care and beyond. And it was really fascinating to get a peak behind the scenes of their governance, operations and tech stack.
WebMD Ignite differs from most digital content providers, which typically rely on SEO-driven, traffic-based monetization. While they do have web solutions as part of their offerings…
Read moreThe rise of Agentic CMS
AI agents are transforming how organisations create, manage, and deliver content.
In a recent members call, Martin Michalik from CMS vendor Kontent.ai explored the concept of the Agentic CMS and shared how it represents a big shift. It’s not just faster, but fundamentally different.
Martin is VP of Product at Kontent.ai and in the call, he also shared examples of agent-driven workflows, and went deeper into how this shift different from traditional automation, and finally how to prepare your content strategy for an agent-powered future.
Let us start at the beginning. By now, you have probably heard of AI agents, but what is agentic CMS?
Read moreMore questions than answers
Earlier this month, we visited the impressive Royal Library of Denmark in Aarhus, which hosted the kickoff meeting for our new peer group focused on UX research.
The purpose of UX research is to understand users’ needs, behavior, and experiences in order to create products that are functional, intuitive, and meet their goals.
A recurring theme was asking the right questions and being curious about who uses our solutions and how they are being used.
Johanna Halfmann joined us from Hamburg and…
Read moreCan you answer this question? (Careful, your mum is listening)
Whenever you meet someone new, there’s one question you will almost certainly be asked.
‘What do you do?’
Richard Saul Wurman - the creator of TED talks - believes this is ‘the most profound question the business world will ever answer’. And that most businesses are ‘abysmal at answering it’.
At first, this sounds a little over the top. But I think he chose the words ‘profound’ and ‘abysmal’ with good reason.
Telling someone what you or your business does can deeply affect what your listener thinks or believes. Not because the words are fancy but because they have consequences.
A good answer can open doors to investment, sales, jobs, collaborations. A messy one can shut that door in your face.
Read moreCanadian Agility wins big with AI at CMS Idol 2025 in Montréal
Canadian CMS vendor Agility calls themselves the Best Canadian Headless CMS vendor. After winning both the votes from the conference judges and participants at the international CMS Connect 25 conference they can also add CMS Idol Summer Edition 2025 winner to their list of accolades.
Held earlier this month in Montréal, CTO Joel Varty went up against industry leaders from five other vendors from Europe and the US. With a comprehensive, impressive and also very timely six minute demo, he managed to show how to go from an idea to fully working components using Gen AI tools like Github Copilot and Claude Sonnet 4 alongside the first ever live demo of the Agility CMS MCP server which was still in private beta at time of the demo.
Sounds like an action packed six minutes? A video recording of the demo is available below
Read moreThe year of agents: A new book shares the principles of how to build them
In January, Sam Altman, the CEO of OpenAI, famously told us that 2025 would be the “year of agents.”
In late February, Sam Bhagwat published the first version of his book Principles of Building AI Agents to help educate developers. Sam, is a veteran of web development and long time part of our community,
The book has become the go-to guide for engineers building with AI — and their product managers and CEOs. One founder from the famous Y Combinator startup incubator even called it "the most popular book in San Francisco".
Now it is out in the 2nd edition with new sections on MCP, image generation, voice, Agent 2 Agent, and much more. As Sam notes in the foreword, two months is a very short time to write an updated edition of any book, but AI is masterful at time dilation.
Read moreHow to get found on ChatGPT
Did you know that 60% of Google searches now end without a click?
With AI overviews and searches causing measurable drops in click-through rates, and companies outbidding each other with ad spend to slow the drop in traffic, the focus is shifting to one key question: How do you get found on ChatGPT, Gemini and other key conversational AI chatbots.
In a recent members' call, Sven Ditz from sitegeist, a digital agency in Hamburg, took a deep dive into GEO (generative engine optimization) and how it changes everything when it comes to digital marketing in the post-search era.
Before diving into the details, Sven opened the talk by zooming out and looking at the bigger picture of what is happening right now.
Read more5 takeaways from Glasgow digital leaders 2025 summer meeting
Digital leaders from various sectors gathered in Glasgow for the digital leaders peer group meeting just before the summer holidays. With digital estates growing more complex, AI reshaping user journeys and content expectations changing fast, the meeting sparked some interesting discussion and debate.
As usual the conversations spanned many topics and with the confidential nature of the sessions, the below is not a detailed meeting summary, but rather a Top 5 Takeaways from the day.
Let’s start with the big topic of right now: AI.
1. AI Is reshaping SEO and content strategy.
The conversation focused on how AI tools like Google’s Search Generative Experience and ChatGPT are changing how people access information. These platforms prioritise summarised, content drawn from a wide range of sources, sometimes bypassing websites and collecting information from legacy documents and content that might be historical or archived. As a result, this content may not always be uptodate or correct – this presents a challenge for content authors but one thing to do is close off access to archive content, if possible.
In addition, SEO is evolving….
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